Don't Get Left Out in the Cold: 5 Features in Your Winter Apparel You Shouldn't Overlook
By: Janet Posted on: Oct 7, 2024The United States Apparel Market Revenue amounts to a whopping $358.7 billion this year, according to Statista.
Despite the sheer volume of the market and the huge potential to make it big, quite a lot of retailers struggle. A common misstep is in meeting the dynamic demands of consumers.
For example, the same report by Statista that estimated the Apparel Market Revenue in the US, also found that there is a surge in demand for sustainable and ethically-manufactured apparel in the market. Retailers who don’t pay attention to this little insight and neglect stocking up on sustainable or eco-friendly apparel could be deterring a lot of prospects who could have purchased from them.
Overlooked Gamechangers
There are many details like this that are overlooked. Yet another factor that’s overlooked is features. Might sound inconsequential but features are pivotal to ensure better seasonal sales. We are not talking about the standard features that everyone thinks about during colder seasons, like thermal insulation and wind/water resistance.
With Fall around the corner and deals popping up among wholesale apparel suppliers, this is also a great time to preemptively stock up on a few Winter apparel. But before you do that, let’s look into some features that must not be overlooked (a major potential misstep) by retailers when sourcing Winter apparel.
1. Thumb Holes
Who would stop to think if thumb holes are a big deal or not? Especially when the garment itself looks fantastic and is made of good quality fabrics, right? American consumers do take the details into account before they spend dollars on something. Particularly in current times with inflation, unemployment, and a looming economic recession. Women may not buy that awesome hoodie from you if it doesn’t come with thumb holes. It’s something worth considering. We are not saying you should invest only in blank apparel with thumb holes. Only you should provide garments that come with this feature too. Because thumb holes in sleeves aren't just a cool design quirk. They keep sleeves in place, block drafts, and add an extra layer of warmth to hands.
2. Multiple Zippers
Customers would want zips in the right places. And not a lot of apparel styles go that far. Some do, however, and they should be part of your inventory. Outerwear styles with side zips for ventilation, pocket zips for security, and concealed zippered pockets speak about the garments’ versatility when used outdoors.
3. Special Pockets
There is a growing demand for winterwear with enough pockets like inner pockets, outer pockets and even concealed pockets. It’s safe to assume that people expect more utility from their apparel when going outdoors during winter. Pockets, zippers, and a few weather-resistant features make the garment more buyable.
4. Durability
Winter can be harsh on apparel. Your customers are well aware of this. So when they are spending a good buck on winterwear, they expect it to last a few winters. Retailers often overthink to conclude that if customers get something durable, they won’t be coming back for a while. On the contrary, if customers experience more value in the product and at the store, they’ll come back or at the very least recommend your store to others. Don’t just go for garments made of durable fabrics. Go for garments from top brands with a reputation for longevity and durability, at various price points.
5. Hoods That Stay On
Exposing the face and the ears when it’s really cold outside is the last thing anyone would want to do in winter. So winter apparel with hoods get more brownie points. And that’s where our last often-overlooked feature comes in. Instead of offering garments with hoods, you can offer garments with three-piece hoods. A three-piece hood has three pieces of fabric sewn together with two seams. The two seams are on either side, and go from the back of the neck to the hood’s front side resulting in a hood that fits better while offering superior comfort, compared to a two-piece hood. It's a feature everyone would appreciate.
Wrap Them All Up Without Breaking The Bank
The little things do make a big difference, don’t they?
These are five features that will make your winter apparel stand out. Stocking up on high-quality wholesale apparel for Winter isn't about quantity. It’s about investing in smart choices that raise the value and appeal of your offerings.
At BlankWear, we've got all these trendy features and more in our wholesale blank apparel collection. Discover any kind of apparel - from durable hoodies to value-priced jackets with three-piece hoods at surprisingly low wholesale prices, and a tiered pricing structure that will help you save significantly on bulk orders.
So, what are you waiting for? Stock up now, and get your store moving to better winter sales and satisfied customers.